An all-Italian journey and a fresh Paul&Shark story, fronted by a world-renowned brand ambassador and his son: actor Pierce Brosnan and the young Paris.

A Father and Son Tale FW23 is the second chapter of a father and son's sharing and leisure-filled journey during which they rediscover their meaningful and deep connection, based on similar values and emotions. The Tuscan hills and the paths along a quaint little village form the backdrop for the Paul&Shark Fall Winter 23 advertising campaign. The brand specifically chose Pierce Brosnan, a world-famous actor and flawless timeless style icon, to reach all the 143 countries in which the brand is sold. A generational story that is an ode to the bond shared between a father and son, by immortalising the spontaneity of the little things we do: walking through narrow streets together, playing cards on a picnic blanket, enjoying the beauty of outdoor life and a close embrace.

ust like the first chapter of A Father and Son Tale, the project’s creative direction was entrusted to Giampaolo Sgura for the photography and Anna Dello Russo for the styling. Together with Pierce and Paris Brosnan, the Paul&Shark Fall Winter 23 collection garments take centre stage in the campaign, as the duo sport the season’s most exclusive pieces. Sophistication and refinement epitomise Pierce’s style as he dons the FW23 collection’s most cutting-edge garments: fine water-resistant cashmere outerwear, fine wool knitwear and soft cotton shirts. Pierce’s essential yet timeless style goes hand in hand with Paris’s more casual, lifestyle trend as he sports an urban take on the historic Paul&Shark knitwear, wide rib-knit oversized shirts and the iconic wool beanie hat. Eclectic garments that can be worn by both father and son for a versatile style.

Thanks to the innovative 2023 communication strategy and the new promoted brand image, Paul&Shark is ready to launch its first advertising campaign fronted by a world-famous celebrity. The project is scheduled to go live on 12 September 2023 across all the brand’s channels.